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Sustainable & Responsible Tourism

Jordan has so many treasures, thounsand of historical sites, its natural environment, and its people. We are committed that the experiences we offer help to protect and replenish the environment and create wealth and better futures for communities across Jordan.

 As Jordan’s largest private sector employer, the tourism sector is an important driver of the national economy and accounts for 14 percent of the country’s gross domestic product. The potential of Jordan’s tourism sector, however, is not being fully realized. The Economic Sustainability through Tourism project taps into this potential to enable Jordan to become a globally competitive tourist destination. Working with governmental, nongovernmental, and private sector stakeholders in tourism development, the project is improving the country’s tourism workforce as well as its products, facilities, and services. Jordan BEST is also facilitating immediate and longer-term policy reforms to encourage investments in tourism and improve tourists’ experiences in Jordan.