Jordan Tourism Surge - What Travelers Need to Know for 2026

Jordan is experiencing a remarkable tourism resurgence with over 75,000 visits recorded in just the first two weeks of 2026, driven by popular attractions like Petra and enhanced tourism initiatives. With strong visitor numbers and a focus on health and adventure tourism, now is a prime time for travelers to explore this beautiful destination.

What it means for travelers

Travelers can expect a vibrant tourism scene in Jordan, particularly in key areas such as Petra, the Dead Sea, Amman, and Wadi Rum. With a significant increase in visitors, it's a promising time to discover Jordan's historical and natural wonders. Enhanced safety and improved tourism initiatives are in place, making Jordan travel more accessible and enjoyable.

How it affects tours

The influx of tourists is likely to lead to expanded offerings in guided tours, family-oriented travel packages, and unique experiences throughout Jordan. Tour operators are responding by enhancing itineraries that include top sites like Jerash, the Jordan Museum, and the popular Crowne Plaza Petra Hotel. Additionally, the introduction of the Jordan Pass can streamline entry to multiple attractions, benefiting travelers exploring the region.

Actionable guidance

Travelers planning a visit to Jordan in 2026 should consider securing the Jordan Pass for seamless access to attractions. Keep an eye on weather conditions for optimal touring experiences, particularly in outdoor areas like Wadi Rum. Ensure to stay informed about visa requirements and safety advisories to make the most of your Jordan travel adventure.

Sources

About Petra

Petra, an ancient city carved into rose-red sandstone cliffs, is one of Jordan's most iconic archaeological sites and a UNESCO World Heritage Site. Travelers can explore its magnificent structures, including the Treasury and the Monastery, while wandering through the stunning Siq, a narrow gorge that leads into the site. This captivating blend of history, architecture, and breathtaking natural beauty makes Petra a must-visit destination for any traveler.

Book a tour