Jordans Tourism Revenue Hits JD2.17 Billion in Early 2025
AMMAN—Jordan's tourism sector witnessed a remarkable surge in the first half of 2025, marked by a substantial uptick in tourist numbers, revenue, and engagement in key destinations like the Dead Sea and Petra.
According to statistics provided by the Ministry of Tourism and Antiquities, the Kingdom hosted 3.29 million visitors between January and June 2025, representing a notable 18 percent increase from 2.78 million during the same timeframe last year.
In June alone, Jordan welcomed approximately 595,000 international tourists, achieving an 8 percent year-on-year rise despite prevailing regional challenges.
Tourism income also experienced a dramatic boost. For the first five months of the year, revenue reached JD2.167 billion, reflecting a 16 percent increase compared to JD1.873 billion in the same period in 2024.
The Dead Sea area continued to be a prime attraction, receiving 2.717 million visitors in the first half of 2025, up from 2.375 million during the same period last year, which constitutes a 14 percent growth. Daily visitation increased from 411,000 to 575,000, symbolizing a significant 40 percent increase.
Accompanying these positive trends, tourism authorities have prioritized upgrades to infrastructure, enhancements in service quality, and job creation as part of a wider strategy to support sustainable economic development.
Muntaha Ismail, Marketing Director at a local tourism office, credited the sector's strong performance to strategic planning and outreach initiatives. “We have concentrated on tapping into unexplored international markets through modern digital campaigns. Jordan is increasingly being acknowledged as a versatile destination for travelers from around the world,” she remarked.
Rabei Bashar, an employee at a hotel group operating within Jordan, emphasized the importance of public-private partnerships. “With better air connectivity and a wider variety of lodging options, Jordan has become more accessible and hospitable than ever,” he noted, adding that the number of tourists in recent weeks has surged by at least 20 percent.
